The A to Z of Event Management | Event Management Philippines
Friday, March 11, 2016
Event Management is an
exciting but challenging field. There are some that consider it a thankless
job, and there are some that treat it as a beautiful universe.
Regardless of what's your
This is not a standard
definition but definitions from my perspective in my 16 years of experience in
this industry.
A
Accounting - To know if you made a profit, you should have an
efficient accounting system during events.
Accounts Management - You need to manage or
App -
It is an app world and events are
not immune to this explosion. Use app to enhance your customer experience.
B
Big Data -
in the world of information, having
a big data
Branding - events are great for increasing your brand equity.
Budget - work within the budget. Resources
are limited and will always be.
C
Challenge - no two events are the same, all events are a challenge and you should
use this challenge to motivate you to excel.
Checklist - A tool to make you successful in events
Clients - not all clients are equal, choose profitable clients.
Communication - Communication solves a lot of problems in events
D
Delegates - The lifeblood of conferences and congress
Determination – You need determination to be successful in the event management field.
E
Egress -
Moving-out, pullout
Engagement - the reason why we love provides
Exlinkevents -
A fifteen-year-old organization. I
am part of this great organization where continuous learning is the main reason
for our success.
Exhibitor - The lifeblood of exhibitions
Experience - Events are now called experience, I agree this is a
better term.
F
Face-to-Face – Events are the most effective face-to-face platform for all business.
Focus -
In order to be successful in the
event management industry you need to have a laser focus on the current project
that you are handling.
Fallback -
a strategy that you use when the
original plan do not work.
G
Goal -
without a goal you will be like driftwood
floating in the chaotic sea of event management. What is your goal in entering
the event management industry; determine that goal and you are half the battle
in being successful.
H
Hard work - I am not kidding, to be successful in event
management you have to work hard. There is no secret formula to be successful here;
hard work will separate you from the rest of the pack.
Humility - there are other people better than you and
the competition is always out there to take over your business, so stay humble.
I
Ingress -
Set-up, Moving-in
Integrity -
there will be a lot of temptations
that may ruin the company that you represent, or that may ruin your reputation.
So be careful and rise above the temptation.
J
Journey -
consider embarking on the event
management industry, a journey that you will never forget, because it is a
journey worth your time and effort.
K
Knowledge - your knowledge in the event management industry
happens because of your trainings, experience and self-study. The more you know,
the more competent and confident you become.
L
Layout -
Always be familiar with all venue
layouts.
Leads - Leads are the reason we are joining events, it is
where sales will be generated.
Live -
the beauty of events is that it is
live, requiring you to be prepared and plan ahead to manage all goals and
expectations successfully.
Love - I
love event management, and love is the key to stay longer in this industry. It
is not all about the money, but a deeper sense of love of what you do and
contribute in each event that you handle.
M
Margin -
You must have a substantial margin
in order to earn in this industry.
Marketing - Create the need that your market demands
N
Negotiation – All things can be negotiated and you must learn the Art of Negotiation
to be successful in the event management industry.
Networking - is the main reason why some people attend
events
O
Ocular Inspection -
A critical pre-event function to
ensure logistical requirements are met and provided.
Orientation –
Events are successful because of
orientation.
P
Passion -
passion will see you through all the
hard works and challenges of event management.
Profit -
Besides money, there are other ways
to make profit.
Promotion -
Promotion is crucial to the success
of events.
Q
Queues - the challenge of events
is to eliminate the queues.
QR Code -
QR Code is a great system, only if
the Internet connection is strong during events, most especially if your QR
code points us to a website.
R
Rewards -
Rewards program must always be in
place to retain clients and motivate sales and staff.
S
Sales -
Sales is the lifeblood of our
organization.
Staff -
A trained and skilled staff is
critical to the success of events.
Survey - never be afraid to get your customer feedbacks thru
your survey, this will help you improve your process.
T
Technology - we cannot ignore the role of technology in making a
successful event.
Technical Meeting - a critical activity that you must conduct all of
your events.
Teamwork - Teamwork is making the impossible, possible.
Timetable - Always have a timetable in each project.
U
Unity -
Unity is the key to producing a great event.
V
Venue - A great and right venue is one of the critical
success factors of an event.
W
Work Breakdown Structure – You need to break down events into smaller details
to make it manageable.
X
X-Factor - X-Factor set you apart of the competition, so what
is your X-Factor as an event management company?
Y
Yes -
the best answer a client gives you
during a negotiation. This one gets my adrenaline pumping.
Z
Zany -
when things are not going your way, always put up a zany personality, because
events are crazy and being serious can lead to heart attacks.
Zero - From Zero to Hero, this is your
mantra when you are creating or starting an event, a great motivational mindset
that will push you to greater heights of success.
This is not by far a
complete Alphabet for my Events Management experience but reading through this
will give you an appreciation of how I value this industry and learn some
lessons out of this alphabet soup.
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