January 2016

Jobs and Business at Rotary Fair

The Philippines posted a 5.8% growth in the year 2015 according to the Philippine government. This growth is one of the fastest among neighboring countries.

These growth mean more opportunities are available for entrepreneurs and local businesses for 2016 and beyond.

In addition, The Pulse Asia survey results released on January 11, 2016 revealed that 34% of the Filipinos are concerned in Job Creation.

The Rotary Mega Job and Business Fair, February 5-6,2016 at Glorietta Activity Center aims to be one of the platforms for companies looking for talents to add in their organizations. By doing this, it will be able to address the job creation need of the Filipinos.

At the same time, the event is also a business fair where entrepreneurs can further promote their products and services, and generate new business partners.

The Rotary Mega Job and Business Fair will add to the growth and needs of the local entrepreneurs and businesses in the areas of finding talents, new business partners and marketing promotion of local products and services.

Glorietta Activity Center is located in the country’s business hub and registers a huge number of foot traffic daily comprising of the professionals and businessmen.

Companies participating in the event will have a great advantage of achieving talent acquisition and client and business partner generation.

The Rotary Club has 1.2 million-member worldwide. The organization started with the vision of one man—Paul P. Harris. The Chicago attorney formed one of the world’s first service organizations, the Rotary Club of Chicago, on 23 February 1905 as a place where professionals with diverse backgrounds could exchange ideas and form meaningful, lifelong friendships. Rotary’s name came from the group’s early practice of rotating meetings among the offices of each member.

The Rotary Mega Job and Business Fair is organized by the Rotary International District 3830, comprised of 90 Rotary Clubs from Makati, Las Piῆas, Muntinlupa, Paranaque, Pateros, Taguig, and Palawan with around 3,000 members.

The Rotary Mega Job and Business Fair is sponsored by the following companies: Hewlett Packard Enterprise, Bureau of Internal Revenue (BIR), National Bureau of Investigation (NBI), Social Security System (SSS), Philhealth, Esquire Financing, Public Employment Service Office (PESO), MB Life, Philippine Airport Ground Support Solutions (PAGGS) and Swiss Education Group.

The Rotary Mega Job and Business Fair is participated by the following companies: Camella, Geo Estate Development Corporation, Fuji Xerox Philippines, Inc., MSHOPPE, Integrated Computer Systems Inc., Access Worldwide Communications, Inc., Citibank NA, Primer Group, Waters Philippines, G23 Events, Landco Pacific Corporation, Eastwest Bank, Philippine Prudential, Marketing Convergence Inc., Colent Marketing, Gardenia, Camaya Coast, Kimochi Aroma Pillows, Aeternum Flower Beads, Elemie Naturals Inc., Pag-IBIG Fund, Paymaya, E-Concept Business Consultancy, LICA Group of Companies, RCBC, HSBC, Asia Lashes, JMG, Aqua Home, BPI, and Skin Rejuve

The fair is in partnership with Makati City LGU, Ayala Center and Glorietta.

The event is managed by Exlinkevents – Business Events Organizer in the Philippines. For more information, call tel. no. 633-0153 or email info@exlinkevents.com.

Friday, January 29, 2016
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Experience Versus Event

Experiential Marketing

More industry players are supplanting the word event to experience. Their shifting of gears is valid. For distinction, let us use by ckwrites.com:

Event marketing is a one-to-many experience.

The audience is invited because they have common elements in their profile.
They experience the event as a group, simultaneously.
The event, which is much more about the content than the gag, continues to influence over time.
Typically an important component of the event is press coverage which provides reach.
Increasingly, individual audience members share their experiences with peers, partners and prospects further extending the reach of the event.

Experiential marketing is a one-to-one experience.

Each person has an individual experience
Because the experience only exists in the moment, it must be continuously recreated.
The memory of the experience is amplified by sharing with like-minded individuals.

With the aid of technology, Experience is becoming more possible and a better proposition compared to the event. The personalization catering to a particular individual is within reach, and provides better results to companies branding and bottomline objectives.

However, the danger is using and claiming that what you are offering is experience wherein fact it is just the same traditional event.

Here are 5 Core attributes of Experiential Marketing according to Heidi Cohen, a marketing expert famous for her Actionable Marketing Guide.

* Relatable – target audience must be able to relate to what you are presenting.

* Contextual - The use of connected devices locates your potential customer in space and time. This translates to the need to create social media and content marketing that’s contextually relevant to where your prospect is and what he or she is doing.

* Emotionally Relevant - In the process of experiencing your brand, potential buyers connect emotionally with your products and services.

*Talkworthy - prospects and customers talk passionately about your offering creating word-of-mouth both in real life and on social media platforms.

*Social Worthy - With the increased ownership and use of mobile devices, both smartphones and tablets, consumers are more able to enhance and share their product experiences. In the process, they can gather additional product information, capture images and videos, connect with family, friends and colleagues, and share their opinions via social media.

Having presented the basic elements of experience, the challenges now for event organizers are how to be experience organizers. A good challenge that if done correctly will transform the organizers organization and endear them to the hearts of the clients.