5 Event Management Lessons in 2015 | Event Management Philippines
Monday, December 28, 2015
Three days before the year 2015 says goodbye. In
the event management or MICE industry, as where Exlinkevents are competing and
making its mark, a lot of lessons are learned that make the organization mature
and grow.
Here are some of the lessons learned in 2015:
1. International Competition is Here
Gone are the days you are competing with local
exhibition and convention organizers, the international exhibition and
convention organizers are here knocking on our doors and slowly making their
presence felt.
We just have to be prepared and smart in facing
their strategic moves.
2. Some PR and Travel and Tour companies are shifting to exhibition
and convention organizing
The competition becomes stiffer and exciting as
some of the local PR companies try their hands on exhibition and convention
organizing.
This trend was once true to wedding suppliers
who entered exhibition organizing.
One explanation is that PR companies that do
not have digital expertise are losing their accounts to digital agencies where
some companies are diverting their promotion efforts.
3. Millennials must be managed creatively
A lot of Millennials wanted to be part of the
industry. However, most of them have a short view of their careers inside the
industry. Most wanted a quick gratification and dream of immediately being the
head or owner of their own event management companies.
The challenge now for the old guards like me is to
harness their aggressiveness and create a social culture that will redirect
their energy to a more productive path. And if they are ready to take the
leadership mantle, give them the opportunity to be the leader they wanted to
be.
But first things first, implement and nurture
the social culture and values that will make them a better leader.
4.
Loyal Customers will remain loyal so long as you offer value
Exlinkevents has a lot of successful business
events this year. The main success drivers are the loyal customers. But they
are loyal customers because we have successfully given them value that will
help them move forward their objectives.
In addition, the staff that service them
5.
Technology is enhancing the business events experience of the
customers
We have introduced some technological
innovation in the business events that we do. The results are very positive not
only to the clients, but to the attendees of our events.
Some of the benefits of the technology are
engagement
I believe next year, more technological
advances will be created and we have no choice but to introduce it to our
business events.
Event Management in 2015 is a roller coaster
ride. It is challenging, fun and exciting. There are some imminent threats but
there are
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