Customer Lovefest Set, An Event in Creating Enhanced Customer Engagement
Wednesday, August 12, 2015
Customer experience (CX) is the new battlefield
and leading organizations are changing their priorities this year to focus on
this space, reports Gartner.
Gartner Research Center is the
voice of selected business decision makers. Participating members have a unique
opportunity to provide input and opinions on a variety of IT and other
business-related topics. It is based in US .
Customer
Lovefest was created to further the understanding on how to maximize
customer experience management, and customer loyalty and rewards program.
Customer
Lovefest set this August 27-28,2015 at New World Hotel, Makati City has
two conferences, the Customer Experience
Management Conference and Customer
Loyalty and Rewards Program Conference.
The Customer Experience
Management Conference boasts the following speakers and topics:
· Tomorrowland:
The Evolution of Smart Customer and How to Build a Smarter Customer
Journey by Ms. Pauline Pangan, Founder All Famous Digital;
· Let's Get Sexy:
Nurturing Customer Intimacy Mr. Bruno Cristol, General Manager, Dusit
Thani Manila;
· Tight Grip: Creating
an Engaging Omni- Channel Touchpoints, Ms. Margot Torres, Vice
President for Marketing, McDonalds Philippines;
· Glued for Life:
Personalized Care that Hits that Heart and Mind of
the Customers, Ms. Mia Bulatao, Vice President and Head Customer
Lifecycle Management SMART Communications;
· Decoding
Opportunities: Insights on Customer Behavior Data, Ms. Germaine
Reyes, Managing Director Synergy
· Best Kept Secret:
Employee Engagement Role on Customer Experience, Ms. Michelle Patel, Managing
Director, Satisfind
On the other hand, the 4th
Customer Loyalty and Rewards Program Conference has the following speakers
and topics:
· “Glued for Life:
Personalized Care that Hits the Heart
And Mind of the
Customer “
Ms. Mia Icasiano-Bulatao, VP & Head of Customer Lifecycle
Ms. Mia Icasiano-Bulatao, VP & Head of Customer Lifecycle
Management, Smart Communications
·
“360° View: Building Customer-Focused
for Customer Retention”
Mr. Todd Kurie, VP for Marketing, Redmart
·
“Creating Magic Out of the Box: Rewards
& Gifting Solution for
Seamless Customer Experience
Ms. Ann Margaret Saldaña, SODEXO Benefits & Rewards
Services
·
“The Transformation: From
Customers to Brand Advocates”
Mr. Nik Laming, General Manager, Loyalty Division, Cebu
Pacific
·
“Tech Hack: Reinventing Loyalty Programs in
the Digital Age”
Ms. Lynda Olesen, Director of Engagement, Leo Burnett
·
“The Fault in our Strategy: Finding the
Weakness
In your Loyalty Game
Plan”
·
Mr. Jim Griffin,
Managing Director, Lassu Loyalty
The Philippine Marketing Association (PMA), the Philippine Retailers
Association (PRA), and the Bank Marketing Association of the Philippines (BMAP) are
associations that support this conference.
The conference gathers loyalty officers, Chief Marketing Officers
(CMO), marketing managers, CRM officers, owners, presidents and members of the
academe .
The developing consumers sophistication made the customer
experience management that business provides become paramount and critical in
the business planning. At the same time, consumers want more and wanted to feel
that they are valued by the businesses that they are patronizing, this led to
the explosive growth of loyalty and rewards program. Everywhere in the world,
this marketing and consumer tool has grown supported by the business CRM
technology.
In the Philippines, loyalty and rewards program is already a must
for business establishments in the area of customer retention, and in
prolonging the customer lifetime value (CLV).
Customer Lovefest provide the on-going answers and edge for
business looking how to maximize these two tools.
The event media partners are Business World, Malaya Business
Insight, United Neon, and Wazzup Pilipinas.
Brother Philippines, Netplay Inc., Sodexo Benefits and Rewards and
I4 Asia Incorporated support the event.
The event is produced and organized by Ex-link Management and
Marketing Services Corp. (Exlinkevents ) – the business events organizer of the
Philippines. For more information and details call tel . no. 643-3887, text
mobile no. 0920-9814376 or email at info@exlinkevents.com.
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