Events are everywhere and you start to wonder why are they growing in numbers and why are companies using events as a marketing tool? 1.   Faster Selling and Buying Process Business Events allow faster buying and selling process because of its face-to-face nature. No cold callings and no strangers during business events. Automatically, you are able to talk and get to know the...

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The Sales Leadership Masterclass by Tom Abbott took Manila by surprise. He is coming to Manila again this October 16, 2015 at Crowne Plaza Hotel, Ortigas Center. But before that, here is what transpired in the Sales Leadership Masterclass. Enjoy watching. ...

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The 6th Philippine Business and Entrepreneurs Expo held last July 17-19, 2015, at Megatrade Hall 2, SM Megamall brought a lot of lessons that I am now sharing with all of you:  1. SMEs are Growing In the various SME expos that we have run for 15 years, I am a witness to the SMEs of our country joining the expo in promoting...

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Loyal customers, they don’t just come back, they don’t simply recommend you, and they insist that their friends do business with you. ~ Chip Bell In this age where the customers are prosumers, companies are realizing that customer experience and loyalty and rewards program are essentials in winning the competitive business battleground. The prosumers are becoming powerful and demanding to the companies they are...

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The 6th Philippine Business and Entrepreneurs Expo opened yesterday to the beating of the drums and dancing dragons. Assistant Secretary Blessila Lantayona of the Department of Trade and Industries and Michelle Ballesteros, Chief Executive Officer of Exlinkevents led the opening ceremony. After the formal activity, the ASEAN SME Business Conference started and was attended by around 200 delegates coming from different business associations...

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Honorable Dick Gordon, Chairman of Philippine National Red Cross and Honorable Francis Tolentino, Chairman of Metro Manila Development Authority (MMDA) lead the first Business Readiness and Disaster Preparedness Summit, July 18, 2015 at Megatrade Hall 2-3, SM Megamall. According to CSR Asia, we need disaster preparedness in Asia for two reasons: With growing populations and investments in the region, risks of losses and...

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