5 Takeaways in the Recent 6th Philippine Business and Entrepreneurs Expo
Thursday, July 23, 2015
The 6th Philippine Business and Entrepreneurs Expo held last
July 17-19, 2015, at Megatrade Hall 2, SM Megamall brought a lot of lessons
that I am now sharing with all of you:
1. SMEs are
Growing
In the various SME expos
that we have run for 15 years, I am a witness to the SMEs of our country
joining the expo in promoting their products and services. This year, I saw new
companies, all with the potential to grow and dominate their respective industries.
I have no doubt that the SME growth will continue and will benefit our country
further.
2. The expo is
still an Effective Promotion Medium
I am an expo organizer and
you may say that I may be biased in issuing this statement. But let me start by saying
I am challenging the notion of expo effectiveness in relation to the digital
explosion. In doing so, I am in a position to decide whether to organize more
expo or divert my effort into digital promotion.
However, seeing the results
of some of the SMEs joining the event, I am happy to note that face-to-face
engagement still has the magic that people can go to in promoting and growing
their companies.
3. Live
Networking Will Always Be Powerful
I met a lot of new friends
at the conference and expo. I know that those new friends I will be able to
partner in some future projects, if not I gain and expand my network. The same
truth for me is also true for other people that I saw actively networking with
other attendees.
4. Content is
the Key
The conferences are well
attended. The staff and associations that partnered for these conferences
should be credited for ensuring the high turned-out. But I also give credit to
the speakers and their wonderful topics. For me, the topics and speakers are
the main reason that the event is well attended.
I met and talked with some
of the budding entrepreneurs that participated in the expo, after our
conversations I am encouraged. They have the spirits that move mountains. I
guess this affirms the description that entrepreneurs are brave, facing the
risks without blinking an eye. Their belief is so strong that they will
succeed, sometimes to a fault. But I rather be brave than afraid, and these
young entrepreneurs that I have talked with, they are brave and this is what
our country needs.
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