Top Companies Confab to Tackle Loyalty and Rewards Program
Monday, September 08, 2014
Ex-link
Events, in partnership with the Philippine Marketing
Association, will hold its 3rd Customer Loyalty Conference & Expo on October 24, 2014 at the New World Hotel, Makati.
Association, will hold its 3rd Customer Loyalty Conference & Expo on October 24, 2014 at the New World Hotel, Makati.
The growth of big data and analytics industry in the country has made
companies in the country scamper to create their own loyalty and rewards program.
The Philippines, according to Marketing Interactive, accounts for 10% ($212
million) of the $2.12 Billion global analytics industry, and this is bound to
further increase with educational programs being hammered by corporate players
in partnership with CHED.
This development only means that
the Loyalty and Rewards Program is the best tool in gathering consumer data and
behavior in terms of interaction with brands. Thus, loyalty and rewards program
is here to stay and will be a permanent force to help companies survive the
gruelling business competition.
With the
upcoming Association of Southeast Asian Nations (ASEAN) Integration where
the marketplace will become bigger, and where competition will become massive
even for Small Medium Enterprises (SMEs), understanding and creating Loyalty
and Rewards Program for businesses is a must. Studies state that a Loyalty and
Rewards Program can increase sales and customer retention from 5% to 20%
depending on how these programs fit to the target consumers.
The 3rd
Customer Loyalty Conference & Expo will allow you to network with like-minded
individuals and corporate decision makers focused on maximizing the
opportunities that loyalty and rewards program provides.
The topics are well crafted to satisfy interest of the
practitioners such as Brand Managers, Social Media Managers, Chief Marketing Officers,
Marketing Managers, Sales Managers, Customer Relations Managers/Officers,
Frontline Managers/Officers, CEOs, Entrepreneurs, Academes, Loyalty Consultants,
Management Consultants, Business Intelligence Managers, Business Development
Managers, Digital Marketing Managers, Product Managers, Customer
Relationship Managers, Customer Information Managers, and Communications
Managers.
The first topic is “Age of Engagement:
Loyalty
Programs and campaigns today”. It will discuss the effective loyalty programs and
campaigns being used today that will help you to unlock the potential of your
loyalty program by increasing your brand market share up to 20%.
The theme of the second topic is “Creating
Evangelists: The ROI of engaging your loyal customers”.
This topic will provide
you learnings about ROI that will help you to maximize income potential of your
loyalty and rewards program.
The third topic is “Power-up: Using LOCATION ANALYTICS to
make your loyalty program effective”. This will give you insights on how to boost your business by being able to use location-centered
insights with structured data found in existing databases like CRM information
that will boost and help your loyalty program even further by being more
effective based on your clients demographic records.
The theme for fourth topic is “Customer
Experience: Creating Magnetic Touch points”. From this, entrepreneurs will learn how to
attract more customers by working on all of your external brand touch points.
And to cap this relevant and
timely learning event, the fifth theme will discuss “The Phablet Era: Effective Use of Mobile Apps in Engaging Your Customers”.
This topic will tackle on
how to use mobile apps in engaging your customers effectively since more and
more people are moving towards online loyalty programs to measure ROI.
International Speakers are: Mr.
Mark Mullinix, Founder and Managing Director of Loyalty Advantage, a full-service loyalty, marketing
and consulting company. Mr. Mullinix is responsible for client development,
strategic partnerships and loyalty strategy work in the airline and retail
industries.
Mr. Andrew Roth, President and Co-founder of Perx, a
leading mobile loyalty platform in Southeast Asia, is an Internet Executive with
over 15 years of experience. This includes the management of start-up and
corporate teams, business development, process management, and product strategy.
Some of the local Speakers are: Ms.
Yayu Javier, President of Philippine Marketing Association & COO of
Avanza Inc. Ms. Javier’s training in loyalty comes from a very strong foundation from her training
with Maritz, Inc., U.S., as she spearheaded the Asia Pacific projects for
Maritz' global accounts while under Motivation Asia (mother company of Avanza,
Inc.). Previous to that, Ms. Javier has had many years of experience in the
advertising field with Ace-Saatchi as one of her last employers and also as a
creative and account management person in Brunei Darussalam.
Mr. Jojo Ajero, Founder & CEO of XSite Solutions, Mr. Ajero was formerly the Head of
Marketing of Chowking, helping grow the brand from P180 million in 1992 to P11
BILLION in 2008. He also has a keen understanding of Digital Marketing, being
the former Chief Digital Marketing Officer of Yehey.com and one of the pioneer
Certified Digital Marketers (CDM).
Ms. Michelle Patel, First Customer Experience Advocate and Founder
of SatisFIND, was
a marketing professional with notable accomplishments in brand management,
having launched Heinz Tomato Ketchup in the Philippines, before starting her
own company at the age of 27.
This year’s Customer Loyalty Conference and Expo will give you the best
avenue to capture learning insights and best applications on how to create,
maintain, and manage loyalty among your customers.
Some
participating companies are: Networld Capital Ventures - PJ
Lhuillier, Maynilad Water Services, Inc., Multiflex RNC, Philippines, Toby's
Sports, Pilipinas Shell Petroleum Corporation, CBCI, Cosmocare, EBG Supermarket
Stores Corporation, Malayan Insurance, BDO Unibank, Inc., Hub Stores and
Services, Hyundai Asia, Concepcion Carriers Airconditioning, Red Ribbon
Bakeshop, Unilever Philippines, Jollibee Foods Corporation, GHL Systems,
Philippines, Petron Corporation, Enjoy Philippines, William Tan Ent – Caltex
Palawan, First Vita Plus Marketing Corp, Chevron Philippines, Brother
International Philippines Corporation, CitiBank N.A, Enjoy Philippines, Zing
Rewards.
Be a sponsor and gain maximum mileage and exposure for your company,
Join the exhibit and get the chance to showcase your products and services to
captive audience of top caliber professionals. Lastly, participate in the
conference and grow your awareness by listening and taking part in discussions
vital to your business.
Call the 3rd
Customer Loyalty Conference & Expo secretariat at info@exlinkevents.com,
www.exlinkevents.com
, www.customerloyaltyconference.com.ph
trunk line 643 38 87 | 643 77 60 | 0920 924 2532 , 2532 for
more information log on and
Follow us on twitter: www.twitter.com/LoyaltyPH
, This event is produced and organized by: Ex-link Events
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