- Saturday, September 27, 2014
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FOLLOWING the successful launching of the “loyalty card” program of Pag-IBIG Fund, The
Home Development Mutual Fund or Pag-IBIG Fund will sponsor the 3rd
Customer Loyalty Conference and Expo that will be held on October 24, 2014 at
New World Hotel, Makati City.
According to Mr. Alexander Hilario G. Aguilar, Senior Vice President for Provident Operations
Sector, the Pag-IBIG Loyalty Card is Pag-IBIG Fund’s way of showing how it values
its members. The goal of
the Pag-IBIG Loyalty Card program is to make Pag-IBIG Fund more relevant in the
daily lives of its members by adding benefits to its members in the form of
discounts and freebies on their purchase of their daily needs from Pag-IBIG’s
partner-merchants. Offering the Pag-IBIG Loyalty card to Pag-IBIG members
is one way of showing its commitment to its members and thanking them for their
loyalty to Pag-IBIG.
The Loyalty Card contains the Pag-IBIG member’s permanent
12-digit Pag-IBIG Fund Membership
ID (MID) Number. By presenting this card, the cardholders can avail up to
60% discount on Pfizer brand medicines, 5% discount on generic medicines from
TGP, 10-20% discount from partner-schools, and P10.00 discount per 11 kg, Tank
from the partner LPG provider, Pag-IBIG savings should be updated for the
member-cardholder to enjoy uninterrupted use of his/her Pag-IBIG Loyalty Card.
The Pag-IBIG Loyalty Card is
initially available in Baguio City and
the provinces of Cebu and Davao.
It will soon be offered in Metro
Manila and other areas of the country.
Pag-IBIG members with the Loyalty
Card can now enjoy perks and privileges from 34 partner-establishments by
presenting the Card upon transaction. Cardholders can get great deals for their
healthcare needs, fuel purchases, dining, and school enrollment.
Pag-IBIG Loyalty Card holders can
take advantage of special discounts and rewards from Pag-IBIG’s 12 national
partners, initially available in Baguio,
Cebu, and Davao:
- 2GO Travel,
- George
Optical,
- Healthway Medi-Access,
- Hi-Precision
Diagnostics,
- Petron,
- Petron
Gasul,
- Pfizer,
- PhilCare,
- PhilLife
Financial,
- Philippine
Women’s University (PWU),
- STI College, and
- The
Generics Pharmacy (TGP), and SM.
Cardholders can also enjoy of the
discounts and rewards from 13 partner-establishments in Baguio:
- Canto
Bogchi Joint,
- Curamed
Pharmacy,
- Green
Pepper Gourmet Stop,
- Happy
Tummy,
- Kservico,
- Kubong
Sawali,
- Palazzo d’
Bliss,
- Rancho
Norte,
- Rumali
Sate,
- Sage Cafe,
- Session Diagnostic Center,
- TCP
Enterprises, and
- Zio’s
Pizzeria.
More rewards await them in 9 partners
in Cebu and Davao:
- Davao Doctors College,
- EMCOR,
- Jose Maria College,
- Hardware
Maxx,
- NDS NCCC
Department Store,
- Bread
Factory,
- Trans-Asia
Shipping Lines,
- University
of the Visayas, and
- Penong’s
Barbecue and Seafoods Grill.
The Pag-IBIG Loyalty Card differs from other loyalty cards
as its discounts and other benefits are on the daily needs of its members,
identified through a research study. Moreover, it is able to combine a
vast array of discounts and benefits from several and a wide array of
partner-merchants making its set of benefits unmatched. Pag-IBIG’s
partnerships with partner-merchants are non-exclusive and as such, the number
of partners is unlimited. Thus, its benefits are also unlimited.
Further, the Pag-IBIG Loyalty Card, due to the universal
nature of Pag-IBIG Membership, is
practically open to every Filipino who earns at least P1,000 a month (as long
as they register as Pag-IBIG members first). Pag-IBIG membership is
mandatory in nature, governed by R.A. 9679 which requires all Filipino workers
earning at least P1,000, whether located within the Philippines or overseas, to register with
Pag-IBIG.
"The Pag-IBIG Loyalty Card is but one of the many benefits
of being a Pag-IBIG member. Additional benefits include access to housing
and short-term loans, as well as to the effective savings mechanism for
workers," Mr. Aguilar added.
“This is the first year that Pag-IBIG Fund becomes a
(Bronze) sponsor to the Customer Loyalty Conference & Expo, although
Pag-IBIG has been a sponsor in previous events of Ex-Link Events. The
Conference & Expo will be a good venue for our company to market our
programs to the conference participants and the viewing public. With
Pag-IBIG Fund having had a highly successful soft launch of its Pag-IBIG
Loyalty Card early this year in Baguio,
Cebu, and Davao, and with plans
to go nationwide in the coming months, the event is a fitting venue for
Pag-IBIG to be part of, to know more about the current trends on loyalty card
programs”, shared by Mr. Florencio O. Galang, Jr. Manager of Public & Media Affairs Department
The Loyalty and
Customer Rewards Programme aims to give some learning insights and best
practices on how to create, maintain, and manage loyalty among customers.
Be a sponsor and gain
maximum mileage and exposure for your company, Join the exhibit and get the chance
to showcase your products and services to captive audience of top caliber professionals.
Lastly, participate in the conference and grow your awareness by listening and
taking part in discussions vital to the business
Contact 3rd Customer Loyalty Conference & Expo
at info@exlinkevents.com , www.exlinkevents.com , www.customerloyaltyconference.com.ph trucnk line 643 38 87 | 643 77 60 | 0920 924 2532 for more information log on and like us on
Facebook: www.facebook.com/loyaltyandrewardsconferencephilippines Follow us on Twitter: www.twitter.com/LoyaltyPH , This event is produced and organized by Ex-link Events in
partnership with Philippine Marketing Associations.
- Saturday, September 27, 2014
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Philippine Retailers
Association (PRA) partners with Exlinkevents in presenting the 3rd
Customer Loyalty Conference.
PRA is the leading
organization for Filipino retailers in the country. It is the pulse and voice
of the retail industry in the country. The Philippine Retailers Association
(PRA) first came into being as the Chamber of Philippine Department Stores and
Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the
6th Asian Retailers Conference and Expo, the bi-annual event of the Federation
of Asian Retail Associations (FARA), the Chamber changed its name into
Philippine Retailers Association and adopted the now famous shopping bag logo.
Next year, PRA is hosting
the Asia Pacific Retailers Convention and Exhibition (APRCE) where retailers
all over the world will converge here in the country.
The 3rd Customer
Loyalty Conference is the longest running conference for customer loyalty and
rewards program. Loyalty Managers, CRM Managers, Social Media Managers, Content
Marketing Managers, Chief Marketing Managers, and Business Owners gather in
this event to learn the latest trends in the loyalty and rewards program.
The 3rd Customer
Loyalty Conference is set this October 24, 2014 at New World Hotel.
The event is produced and
organized by Exlinkevents – Business Events Management in the Philippines. For
participation and partnerships call tel. no. 643-3887 or visit
www.customerloyaltyconference.com.ph
- Thursday, September 25, 2014
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| Photo taken from locallinxmarketing |
The rapid changes in technology completely
alter the way we do things and, as this is being written, the changes are super
fast and ongoing.
However, there are positive changes that
technology has already made obvious in relation to the way companies and brand
relate to us.
Social
The brands became social. It became a
person that talks to us. It became a friend sitting besides us. It is now a
personality that we love or hate.
Engage
Brands and companies are not anymore
passive objects. They are animated. They engage us whenever they can. Their
engagement is now at the point that they are almost in every corner of our
lives. We see them and we cannot escape from them.
This is what is meant by the rise of omni channel.
Connected
The data that technology can provide about
us are enormous. The data and the technology platforms have allowed brands
and companies to be connected in the markets they are operating.
The data produced gave out blueprints to
our current behaviors. On the other hand, technology provided the means to
harness the benefits of these blueprints. The brands and companies did not
waste any time in harvesting these benefits.
Connectedness is one of these benefits.
Informed
We are now called Prosumers – proactive
consumers. This became possible because of the explosion of information.
We are now getting information more than we
have 10 years ago. This is progress. This is power within our hands.
Rewarded
The proliferation of Loyalty and Rewards
Program is aided by technology. We are enjoying the special attention given by
brands and companies. We are now rewarded. These rewards are delivered to us by
means of technology.
In summary, these five important things are
inherent in the technology developed. For loyalty and rewards program managers
and marketers it is now more compelling to maximize the technology.
Lastly, if all things being equal in terms
of technology usage, loyalty and rewards manager and marketers must push their
creative minds to be surprisingly different.
Indeed, it is an exciting time.
- Wednesday, September 24, 2014
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