5 Important Things Technology Brought that Make Us Loyal to Brands
Wednesday, September 24, 2014
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| Photo taken from locallinxmarketing |
The rapid changes in technology completely
alter the way we do things and, as this is being written, the changes are super
fast and ongoing.
However, there are positive changes that
technology has already made obvious in relation to the way companies and brand
relate to us.
Social
The brands became social. It became a
person that talks to us. It became a friend sitting besides us. It is now a
personality that we love or hate.
Engage
Brands and companies are not anymore
passive objects. They are animated. They engage us whenever they can. Their
engagement is now at the point that they are almost in every corner of our
lives. We see them and we cannot escape from them.
This is what is meant by the rise of omni channel.
Connected
The data that technology can provide about
us are enormous. The data and the technology platforms have allowed brands
and companies to be connected in the markets they are operating.
The data produced gave out blueprints to
our current behaviors. On the other hand, technology provided the means to
harness the benefits of these blueprints. The brands and companies did not
waste any time in harvesting these benefits.
Connectedness is one of these benefits.
Informed
We are now called Prosumers – proactive
consumers. This became possible because of the explosion of information.
We are now getting information more than we
have 10 years ago. This is progress. This is power within our hands.
Rewarded
The proliferation of Loyalty and Rewards
Program is aided by technology. We are enjoying the special attention given by
brands and companies. We are now rewarded. These rewards are delivered to us by
means of technology.
In summary, these five important things are
inherent in the technology developed. For loyalty and rewards program managers
and marketers it is now more compelling to maximize the technology.
Lastly, if all things being equal in terms
of technology usage, loyalty and rewards manager and marketers must push their
creative minds to be surprisingly different.
Indeed, it is an exciting time.
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