Marketing Collateral in Events and Expo in the 21st Century
Wednesday, January 15, 2014
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Technology
changed the game in the way we promote and market our products. This change
spilled in the tradeshow floor.
Here are the
marketing collaterals that you must have in promoting your products and services
in exhibition.
1.
QR
Code
Save the
paper, Quick Response Code (QR Code) is the best way to transfer your
information to potential buyers in an instant. Although QR code in the country
is highly dependent on the strength of internet connection. Still, it save
paper and give buyers comfort by doing away in carrying heavy brochures.
2. Augmented Reality
Attraction is the name of the game and augmented reality ranks one of the highest in creating magnet to visitors walking around the show area.
3.
Near
Field Technology
This
technology allows you to invite people near your area and offer them anything
valuable that will lure them in your booth.
4.
Loyalty
and Rewards Card
Who does not
love rewards? This is one tool that you can miss in order to get visitors and
buyers running towards your booth.
5.
LED
Interactive Screen
The
gamification of promoting your products and services is a must. One way is to
have an interactive game using LED screen. I was witness to one event where the
use of XBOX connected to LED where people are allowed to try Dance Revolution
made a great business gimmick in the show area.
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