It is easy to create a concept or an idea. It is so easy but
success is no guarantee. The best way to do it is to create a concept the
market already wants or need or if the idea is there but there is
dissatisfaction in the market create a better product or service.
In the expo, trade fairs and events the same rule applies. The same simple but hard to follow rule.
Technology
changed the game in the way we promote and market our products. This change
spilled in the tradeshow floor.
Here are the
marketing collaterals that you must have in promoting your products and services
in exhibition.
1.QR
Code
Save the
paper, Quick Response Code (QR Code) is the best way to transfer your
information to potential buyers in an instant. Although QR code in the country
is highly dependent on the strength of internet connection. Still, it save
paper and give buyers comfort by doing away in carrying heavy brochures.
2.Augmented
Reality
Attraction is
the name of the game and augmented reality ranks one of the highest in creating
magnet to visitors walking around the show area.
3.Near
Field Technology
This
technology allows you to invite people near your area and offer them anything
valuable that will lure them in your booth.
4.Loyalty
and Rewards Card
Who does not
love rewards? This is one tool that you can miss in order to get visitors and
buyers running towards your booth.
5.LED
Interactive Screen
The
gamification of promoting your products and services is a must. One way is to
have an interactive game using LED screen. I was witness to one event where the
use of XBOX connected to LED where people are allowed to try Dance Revolution
made a great business gimmick in the show area.
It’s 2014 and we are almost
in the middle of the first month. But
the recent developments in our country and abroad is shaping-up in making this
year one of the exciting year of expos and trade fairs.
Expo, Trade Fairs or
exhibition as others are familiar in calling this platform is still…tadah! - one of the preferred tools in promoting
products and services.
We go back to the reasons
why?
1.Committed Visitors and Buyers
Visitors and buyers that go
to expo are committed in making a business to exhibitors or exploring the
product and service offerings of the particular event. As the saying goes, the
have already given their time and effort so might as well maximize it.
2.Best Networking Venue
This is the place to go if
you are looking for new business ventures and partners. In the recent, Consumer
Electronic Show (CES) 2014, the CNN featured Fifty Cents and he mentioned that
he is looking for a company where he can invest his money. This is the same
scenario here in our country; investors go to expo to look for opportunities.
In addition, companies
promoting inside the expo are already the best target to network with.
3.Social Media Exploded Expo and Events Growth
The advent of social media
makes expo and events for that matter gave expo an incendiary character. People
can now get hold where to go because of social media. This is one of the best things
that ever happened to event organizers and event managers.
Expo and events on this era is
now reloaded and it is not in a form of a gun but cannon – a big explosion that
benefits a larger market and users of this platform.
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