Engagement – Why Events and Tradeshows Are Here To Stay
Friday, August 23, 2013
There is an attempt to reduce and eventually eliminate
events and tradeshows as a platform. In the name of innovation and armed with cutting
edge technology a more low cost means of tools were developed to displace
events and tradeshows in its current standing.
Results of the attempt are far from satisfactory and
bordering to an exercise in futility.
Those that attempted to displace it forget the one thing
that events and tradeshows are well loved by people - the INTENSITY OF
ENGAGEMENT.
Engagement in events and tradeshows bring a very intimate
experience. Engagement is what human connection really is. On the deeper level
we need an authentic connection.
Technology can aid the process but to provide the level of
intimate connection it is still events and tradeshows.
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