This may look like easy, a walk in the park. But it is not.

We all want our customers to be happy. No company wants angry customers.

But our practices say otherwise. We lack the program and process to make them happy. In effect, we lose their business. Losing their business mean our company downfall.

How about creating a program and process to make them happy? How about taking it to a higher level? Say creating a Loyalty and Rewards Program that will wow them - a Loyalty and Rewards Program that will allow them to feel appreciated.

Appreciation is another easy to understand term but putting this into a business system where it is felt – that is the challenge.