Telemarketing is a marketing communications tool that is still widely used. Majority of the Small and Medium Enterprises (SMEs), and large corporations use it to create sales – in fact majority of them still consider it effective.

Why is telemarketing, despite the technological advances, an effective tool? One main reason is that telemarketing can engage. Telemarketing is a form of engagement using voice-to-voice communication.

Therefore, telemarketing is one of the purest forms of conversation with your target market. It is with this exciting realization that the first TELEMARKETING SUMMIT is born. 

Key Learning Objectives

1. Know the current best practices in Telemarketing;

2. Learn deeper understanding on Gate Keepers;

3. Learn to manage and control your voice to connect to your clients;

4. Learn and expand your knowledge in measuring your team's telemarketing efforts;

5. Learn and understand the deeper meaning of Telemarketing as a profession and function.

Who Must Attend

Marketing Manager, Sales Manager, Sales and Marketing Staff, Owners, Entrepreneurs, Credit and Collection Officers and Staff, Customer Relations Manager/Officer, Frontline Managers/Officers, CEOs, Academes, Call Center Managers, Association Admins, Executive Secretary

Who Must Sponsor | Partner

I.T. Companies, Telecommunications Companies, Banks, Insurance, CRM Companies, CRM Solutions, Marketing Automation Software, Apps Developer, Data Mining, Business Intelligence, Office Furniture and Supplies

Event Programme

7:00am - 8:00am          Registration

8:00am - 9:00am          AM Snacks

8:45am - 8:50am          Doxology

8:50am - 8:55am          National Anthem

8:55am - 9:00am          Opening Number

9:00am - 9:05am          Welcome Remarks

9:05am - 10:00am        Keynote Speaker

10:00am - 11:00am      Telemarketing: Secret Tool to Integrated Marketing 

                                        Communications Effectivity

11:00am - 12:00nn        Lunch

1:00pm - 1:30pm           Quicknet

1:30pm - 2:30pm           Telemarketing Technology within Your Reach

2:30pm - 3:30pm           Bulls Eye! - Merasuring Your Telemarketing Performance

                                         Efforts the Right Way

3:30pm - 4:30pm           Coaching a High Peformance Telemarketing Team

4:30pm - 5:30pm           The Heart and Mind of Telemarketing

5:30pm                           Session Ends

*speakers and topics are subject to change with prior notice

Learning Investment

The First Telemarketers Summit

May 3, 2013, Crowne Plaza, Ortigas Center

EARLY BIRD RATE                                       P3,977 + VAT

When paid before January 31, 2013

REGULAR RATE                                           P4,977 + VAT

February 1 - April 4, 2013

WALK IN RATE                                              P 6,977 + VAT

GROUP RATE                                                Save P500.00

Learning Investment Inclusions

Call 643-3887 | 234.1341 for your participation and sponsorship inquiries.

Creating an event is easy, making it successful is difficult.

A lot of people, most especially those who are outside of the event creation process think that events are easy to create. In a way, this is true if you are inside the industry because you are passionate about it. The passion enables you to ignore the hard work in creating the event.

Let us take one of the process essential in creating an event – the brainstorming process or idea creation. This process is tough. One, if you have five people with different ideas and the goal is to crystallize one universal idea that everybody can agree on the brainstorming process might take time. Worst, it may also take a toll on the emotions of five people not accustom to giving way to others ideas.

But I will stand with my first statement: creating an event is easy.

The reason for this is that the event was created in the mental creation process. The real challenge is the physical creation of the event. The IMPLEMENTATION STAGE- the true test if the idea is correct or achieves the objectives set why it was created.

In the implementation side, say for example you created a conference. Everybody agree that it is a great idea but during the selling for sponsorship and generation of delegates you found out that the response of the target audience is lukewarm what do you do?

Most people will melt because of the pressure of making the conference break for profit. This is where the danger lies.

PRESSURE IS GOOD so long it sparks your INTELLIGENCE. It is bad if it makes you EMOTIONAL.

Let me expound on one dictum I live by as an events manager and that I always advice my peers: MORE INTELLIGENCE, LESS EMOTION = BETTER DECISION. Less Intelligence, more emotion = poor decision.

Going back to making the conference that I cited as an example, the key is to innovate or create pricing strategies, negotiate with hotels on the minimum guarantee, even tinker on adjusting the dates just to give it a chance to be successful.

These are basic solutions. There are still other solutions that one can think of if he wills it to think other alternatives in making the event successful.

These solutions are made possible because we opted to the right and better path that is to use more INTELLIGENCE.

They say one of the hardest acts to do is to THINK. This is the reason why a lot of companies hire consultants or experts in a particular critical management area; these hired experts do the thinking for them.

But everybody can maximize their brain. This is why there is a subject matter called emotional quotient where you are made to understand to control that emotion for overtaking yourself.

However, that is another matter up for discussion. The main point is using more your INTELLIGENCE to harness its power and make your event a success.

MICECON 2013 meets and exceeds the expectations of delegates. The MICECON 2013 held last March 6-9,2013 at SMX Lanang, Davao City showed the readiness of the province and Mindanao to host an important event in the tourism and MICE industry.

The development of Davao’s hotels, venues, and its strong safety and security management are keys in making its bid to be one of the country’s MICE hub. Add the strong people skills and innate hospitality of Davaoenos MICECON 2013 will be one of the benchmarks in future MICECON’s.

No less than, President Benigno “Noynoy” Aquino III is the keynote speaker of the conference. It is the first time that the President of the Philippines addressed the delegates of MICECON. This signals how important tourism is as one of the key drivers in our economy.

The president signed the Republic Act 10376 as part of the opening rites. RA 10376 grants tax exemptions to international carriers if their countries do the same for those of the Philippines. This new law is expected to significantly increase the number of planes of international airlines that bring tourists to the Philippines and enable the country’s tourism industry to hit its target of 10 million foreign visitor arrivals by 2016.

One of the favourite speakers that inspired the delegates is Matec Villanueva, Chairman and CEO of Publicis Manila. She wowed the crowd by giving insights that connect to the heart of the audience. One of her famous teaching in the event is “Your Brand Ambition must be directly proportional to your budget”.

Another speaker that energized the crowd is Cheryl Cecchetto, Founder and President, Sequoia Productions, USA. Her storytelling and nuggets of wisdom are like magnets that drew the crowd to her. 

Two of her famous tips are: Use Humour as a Trick and Realize the Power of Dream.

Other speakers also delivered what was expected of them. So much information and take home actionable knowledge were shared by the speakers.

MICECON is the biggest gathering of local and foreign delegates, including top executives and representatives of resorts, hotels, travel and tour companies, airlines, professional congress organizers, the academe, local and national tourism government offices, and many related MICE industry suppliers.

The delegates were treated by sumptuous meal from sponsoring hotels like Waterfront Hotel, Marco Polo Hotel, Royal Mandaya Hotel, Apo Hotel and Inland Rose Hotel.

Besides this, during the MICE Marketplace, there was a noticeable increase of buyers and sellers that participated in the event.

Next year’s MICECON will be held in Clark Freeport Zone, Pampanga.

Two days to go before Davao becomes the hub where tourism industry players all over the country gather.

I am talking about the upcoming MICECON 2013, March 6-9, 2013, SMX Lanang, Davao City – the third year this event will be held. So far, this is one of the most important events in the tourism industry, in particular to the MICE Industry.

Even if MICE is a commonplace word all over Asia Pacific, in the country only few people know and understand what MICE is all about.

For newbies, here are 5 things that you can look forward to in MICECON 2013:

1.    Pre-Conference Activities

Exlinkevents, an accredited Department of Tourism professional congress organizer and Tourism Congress member, will send delegation to the upcoming #miceon 2013.

MICECON 2013 is one of the grandest and important events for the tourism industry in the Philippines. It is a learning event where MICE players gather to discover the latest trends and technologies in the industry.

This year MICECON 2013 will be held this March 6-9,2013 at SMX Lanang, Davao City. The establishment of SMX in Davao gave the city the necessary venue to stage bigger MICE events.

MICECON 2013 highlights the learning session where the following critical areas of MICE will be discussed. The critical success areas are: Tourism and Global Business, Meetings, Association Management, Incentive Travel and Motivation, Leadership and Innovation, Venue Management, Technology, Branding and Crisis Management and Events Planning.

Industry experts from different parts of the world were invited to share their expertise in these learning sessions (I can’t wait to engage the minds of these speakers).

Exlinkevents is a twelve year old MICE company in the Philippines. It has organized and managed numerous exhibitions, conventions, trade missions, seminars, teambuilding and corporate events.

This year Exlinkevents will stage the following events:

Besides this, Exlinkevents will handle association events of National Real Estate Association of the Philippines (NREA) and Philippine Marketing Association (PMA) to name some, and corporate events.

For partnerships to Exlinkevents you may call tel.no. 643-3887.