The Butterfly Effect - ASAP's Intellectual Property Rights Cover
Wednesday, February 06, 2013
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| The ASAP Intellectual Property Right Presentation Cover |
Last year, the event sector
of the Advertising Suppliers Association of the Philippines agreed to implement
this year 2013 the Intellectual Property Rights Cover Page.
This cover page is a
milestone. This simple but meaningful cover page informs the clients that all
materials presented by ASAP members are their properties and may not, except with our expressed written
permission, distribute or commercially exploit the content. Nor may you
transmit it or store it in any other physical form or in other forms of
electronic retrieval systems.
The Philippines Intellectual
Property Code is one of the best laws in Asia. In fact, in one of the forums I
have attended it was revealed that some countries use our law as benchmarks in
crafting and improving their own Intellectual Property Code.
Since ASAP members are one
of the best producers of creative concepts, its members are also the first to
experience violation of their intellectual property rights.
In order to minimize and
improve this situation, the Intellectual Property Rights Cover Page will be a
standard staple in all presentations of ASAP members.
The Intellectual Property
Rights Cover is hoped to act as one of the powerful means to educate and inform
clients of the intellectual property rights of their partner suppliers. It is
hoped that by including this cover page in presentations to all bidding
materials of ASAP members violations committed by clients knowingly and unknowingly
on this particular critical area will be lessened, or at best eliminated.
The Philippines is a nation
of creative people. All over the world we are recognized and tapped for our
creativity. This gift must be protected and respected; most especially, inside
our country and in our industry.
There are two theories that
come along with this action of ASAP in implementing the Intellectual Property
Rights Cover Page. One is the “Broken Windows Theory” – this theory is popular
in New York under Mayor Rudy Giuliani.
During Mayor Giuliani’s term
they found out that by repairing and preventing people in the ghetto in
breaking the glass of windows in their community, they were able to eliminate
crimes in that particular area. In addition, when the safety and security
condition of that particular ghetto (a place where the highest number of crimes
was recorded) improved, the nearby areas safety and security condition also
improved.
This leads me to my second
theory the “Butterfly Effect” which means that a butterfly that flaps its wings
can alter the direction of the wind and, even, cause a major storm in another
part of the world.
The second theory is akin to
a ripple effect. The ASAP Intellectual Property Rights Cover Page if whole
heartedly practiced by the members can create a healthy condition for our
concepts, ideas and other things related to the creative process; and be given
importance and respected by our clients.
We can even be the best case
study on how Intellectual Property Rights are valued, but this is getting ahead
of myself and the challenges our sector and ASAP members face in realizing this
critical goal.
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