3 Rules in Telemarketing Conversation
Monday, January 21, 2013
There are rules to make your job as telemarketers easier.
Here are 3 Rules to remember to make it more fun and, yes, easier!
1.
Know
Who Your Calling
If you know who you are calling, like if he is a manager,
you will understand that a telephone conversation with him/her must be precise
and will not waste his time. In addition, if he allows an extended conversation
you can dwell on his interests – people love talking about their interests.
Allowing him to extend the conversation in his areas of interest allows you to
establish an initial trust with the person.
2.
Schedule
the Call
People hate telemarketers that gate crash. Since we have
emails and mobile phones, we can use this tool to schedule a telemarketing
conversation that he will feel comfortable talking and answering you in the
phone.
If telemarketers do this the term cold calling is gone
since there is an initial awareness by the one receiving the call that the
telemarketer will call and, best of all, he is expecting it.
3.
Inform
the client how long will the conversation last
Time is of the essence to everybody, most especially
those that are holding supervisory and managerial positions. If you the
telemarketer promised that the conversation will last for 5 minutes make sure
it ends five minutes or else you lose your credibility. But if you feel that
the client is willing to extend then ask permission, if he obliges then you
have the opportunity to further convince him about what you are offering.
These simple rules are all about being prepared and being
respectful. Simple it may seem but this helps the telemarketing profession a
respected profession most especially in the Philippines.
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