KaEntrep, is a non-stock, non profit organization and one of the leading micro entrepreneur organizations in the country, partners with MegaBalikbayan OFW Expo slated this December 7-9, 2012 at Megatrade, SM Megamall.

KaEntrep Inc. will have its own trade exhibit pavilion and will conduct entrepreneur seminars during the event.

The 9^th MegaBalikbayanOFW Expo is an event that promotes and encourages OFW and Balikbayan to be entrepreneurs and invest their money on venues that can provide them financial growth.

MegaBalikbayanOFW Expo is organized and produced by Exlinkevents. For partnership and sponsorship contact tel.no. 643.3887.

The Asiannovation Trade Exhibit successfully opens today at the Glorietta Activity Center. The Asiannovation Trade Exhibit runs today to October 19, 2012. The event is part of the Asiannovation Conference held last July 19-20, 2012 at Shang-rila, Makati.

One of the highlights is the Asian Pop Dance Competition where select dance groups battle it out to win the coveted prices that awaits the lucky winners.

Visitors can enjoy and get business opportunities offered by various exhibitors that participated in the event.

The event is organized and produced by the Philippine Marketing Association (PMA) in partnership with Ayala Malls.

The event marketing partner is Exlinkevents.

The 2^nd OFW Business Summit is slated this December 8, 2012 at Megatrade Hall 2. This event aims to educate and inspire OFW Families, OFWs and Balikbayans to start running their own business. Also, the event aims to teach financial literacy.

The topic and speakers of the event are: Success Mindset for OFWs and Balikbayan by Jeric Lee, President of Significance Inc.; Money Growing Guide for OFWs and Balikbayan by Alvin Tabanag, Founder and Chief Trainer of Pinoy Smart Savers Learning Center; Simple Meat Business for OFWs and Balibayan by Lourdes Rivera, Chairman of Ultima Entrepinoy Center and Basic Marketing for Small Business by Jerry Yao, Managing Director and CEO of JEDI Training, Marketing and Management Services.

The event is FREE ADMISSION and OFWs, OFW Families and Balikbayans attending will get a chance to win exciting and valuable raffle prizes.

For partnerships and sponsorship you  may call tel.no. 643.3887 

The first Customer Loyalty Conference recently held in September 28, 2012 at Crowne Plaza Hotel, Ortigas Center was a huge success.

Las Vegas Dancers heat up the opening program. It was surreal as the dancers gyrate to make an energetic opening.

There is no doubt that the landscape in advertising products and services has changed dramatically. In some forums and coffee table discussions the trend that companies are cutting back on traditional ads are very much talked about. Another trend that adds a kick on these gatherings is the increased budget allotment in events to promote companies’ products and services.

Of course, as one of the event suppliers I am too happy to hear this news. However, one of the clamors of companies is the scarcity of available suppliers – professional and well trained.

The question now is why is there a need for advertising and event suppliers to continuously learn and improve their craft. Here are the 3 top reasons:

1.       Event Management is Critical to the Success of the Brand

As more companies venture into event as a medium in promoting their products and services, the event becomes critical in communicating the brand personality of a particular products and services. Therefore, the room for error in the advertising and event companies executing an event becomes slim to zero.

2.       Execution of Event Must Always Offer Novelty

Continuously learning and grabbing any related conferences and learning forums that will improve the suppliers is a must. Ideas can only be generated by a pregnant mind. A pregnant mind is produced by observing and listening to great ideas.

A Novelty Idea is what will separate a brand to another brand. Most of the times, event concept is demanded to advertising and event suppliers. You cannot give what you don’t have. In this dictum, learn continuously or die.

3.       Event Management Companies Must Create Order in Chaos

A lot of details are needed to be addressed during the pre-event implementation. More details are tackled in the actual event. If the advertising and event suppliers are not prepared there will be an explosion and implosion – a great catastrophe in the actual event. The by-product will be an irate client and consumers or visitors.

Advertising and event suppliers first and foremost must have the skill to create order on what seems to be a chaotic environment bereft of structure. It is what the clients paid for. You can only have that capability if you continuously learn the craft and monitor the small trends taking place in the industry.

Maybe you have better ideas why advertising and event suppliers must embrace a learning culture I will be happy to know it.

Practice makes perfect. It sounds cliché but it is so critical in events management. How many times have we experienced problems that pop out all because we failed to discuss and conduct dry runs and technical meetings?

In events, we always say that the actual implementation is just the reward of the pre-event planning that your team worked hard for. One of the critical moments in the pre-event planning is conducting dry runs and technical meetings.

Dry runs and technical meetings is precisely what will take place in the actual event. The more you know, the more you are confident that it can be done. This is the mantra that you and a lot of people wanting to create an event must have in mind.

Knowledge is confidence. It is minimizing Murphy’s Law. It is preparing your mental abilities to what will happen. It is event management.

I for one have a lot of experiences of how important dry runs and technical meetings are. In some instances, I was witness and sometimes part of events that encountered problems coming from areas of the event that we are not able to discuss during the technical meetings or conduct during the dry run.

As I always say, GOD IS IN THE DETAILS. Dry runs and technical meetings are the important pages of this important rule.

Nobody is perfect. But in events you must strive for perfection. To err is human. In events to err is a mortal sin.

Perfection can be achieved in events because of the technical meetings where each details and key result areas are discussed. Perfection can be attained when we conduct dry run because we see the possibilities of our plan and its bad side that can be corrected before the actual event.

I believe I have given reasons and arguments why we must all conduct dry runs and technical meetings. I don’t care how easy or small the events are, when Murphy’s Law strikes you cannot do anything about it. The only force that can defeat Murphy’s Law lies in dry runs and technical meetings.