I always include the question “Why do you want to be in the events industry?” and most of the
times their answer is that the event industry is a fun industry. After this
answer I make a follow-up question “Yes
its fun but are you aware of the hard work it demands for us to create a fun
and great event?” This second question almost always illicit a blank stare.
A large number of applicants grapple to answer this question.
It seems that all they have in mind is the fun and entertainment side of the
event. It seems they always place their role when judging the industry as the audience
or user of the events. When in fact, as part of the industry they will be the
service provider of making the audience or user of the events experience the fun
and entertainment they have experienced in attending past events.
Indeed, the truth is that events are fun and some events are
entertaining. But there are a lot of events that are created to achieve an
objective other than to make it fun and entertaining. And as events
professional, we must be prepared to deliver objectives that clients asked us to
achieve - most especially, if the objectives are reasonable.
In fact, that is what I advice all of those aspiring to be
part of the events industry. As events professional, we are tasked to create an
event that meets the objectives of the client often times in the middle of the
back draft where scarcity of resources and time are two of our constant companions.
These two companions can shake our spirit and make us lose
our focus and bow to pressure, but we are professionals who must battle these
two companions until the actual implementation of the event. In the end, hard
working and creative event professionals earn the smile and accolades of the
clients for an excellent job which is a byproduct of sleepless nights and a lot
of near bouts with nervous breakdowns.
Of course, for some sleepless
nights and bouts with nervousness are taken as an adrenaline rush savored like
the steaming hot coffee in your table.
Events industry is about hard work and creativity. Only
those with the passion to be in this industry can withstand the constant
pressures. Only those that embrace the challenges that knock everyday at the
door of an events company can comprehend the fun part that this industry
offers.
So to those who are planning to apply to our organization,
you already know how to answer me back once I throw the two questions to you.
But even if you answer these two questions that does not guarantee you are in.
I guess that is another matter reserved for another discussion.
- Monday, July 30, 2012
- 0 Comments
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