Innovate or Die
Saturday, June 25, 2011
The recent
National Marketing Conference held at Sofitel Philippine Plaza is an event
where innovation as a word seeps into every discussion of all speakers. It
seems that there is really a big need for all the companies to find the Holy
Grail of Innovation and be the first among all the competitors to capture a new
market.
I am very
excited about the future upon seeing this trend. Yes, our world has changed
tremendously because of the innovation boom. Yet, I still expect that bigger
and better innovation from different industries take place.
No, I am not
a sucker for novelty. I am passionate about seeing great minds to great things
to alter the behaviour of the human species.
Just one
thing, I hope and pray that all the innovations are to better the world not
destroy it. Yes, all innovation must now pass the Green metrics.
Well let us
all get at the back of this car called innovation and enjoy the ride.
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