In Events – the Greater the Fit, The Greater the Value
Wednesday, June 01, 2011
Not my
original idea.
However, if
you are participating in events you must make sure that your products and
services fit with the events. It must be along the concept that the event
offers. Logically and rightly so, if you join an event that is very far from
the category of your products and services then there is a very big possibility
that you will not maximize your participation.
One big
reason, the attendees of the event may not fit with the target market that you
expect because you do not fit with the concept.
So always
remember, the greater the fit, the greater the value events can give you in
terms of results and mileage.
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