Events and Expo as Channel Support Generation
Tuesday, June 14, 2011
Events and expo are a great
source of increasing your channel support. Channel support or distribution
system is a tool to out your products and services to a greater number of
people.
There are three things you can gain in events
or expo if you are focus on generating channel support.
1. Identify and recruit new distributors or partners
Events and expo gives you a
lot of opportunities to recruit new distributors and partners. The face-to-face
interaction with new distributors and partners gives you an edge in terms of
knowing these potential partners deeper and if they fit into your company’s
standard.
2. Support You Current Sales Channel
An increase of new distributors
automatically improves your existing sales channels. This is the power of
events and expo where the thousands of visitors that go in to see your exhibits
give you the leverage to attract more distributors.
We all know that more
distributors mean more sales in the pipeline – a must to make your particular
sales channel healthy and profitable.
3. Build your reputation as partner
If you are a sales channel
or distributor, events and expo helps you increase your sales partners. In the
eyes of the companies that tap your services you become trustworthy because you
have proven yourself to move their volumes of products and services to the market.
This situation improves your
reputation as a distribution center or sales channel.
As I have mentioned in a lot
of my blogs, events and expos are a veritable source of strategic ways to
increase your sales. Sometimes you just have to see more than the tangible
things that events and expos offer.
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