Do you have a goal when you start something ? I guess your answer is yes. But apparently most of us just start something because they just want to.

The driftwood that wanders aimlessly in the ocean becomes one because it fails to be part of a boat, of an objective.

The same is true in joining expos, tradeshows and exhibitions, you must create objectives, deeper one not just to amass a specific amount of money - it is important but it is shallow.

In our modern times, we have GPS or Global Positioning System that guides us to where we can go to reach our destination faster. I have my GPM as a counterpart of this system, GPM stands for Goal Performance Metrics. It is a guidepost to what I should achieve.

I think it is time for all of us in the exhibition industry to be consistent in having GPMs whenever we join expos, tradeshows and exhibitions.