Interestingly, this is a true story and it shows that if a man accumulates a lot of positive memories in his/her mind and heart he/she can survive any obstacles or difficulties he/she may be in, even if it is a life and death situation.

This gets me thinking, in events management an organizer as a company will survive any challenges, even if it is a life and death situation, if it has successfully provided good memories (profitable included) to all of its clients and partners.

If this is the case, the challenge and the process continues to everyday develop a relationship and create memories that will outlast any competition, most especially when the going gets tough in this very competitive industry of events management.