It is what every products and services want. It is what all companies battle to acquire. They know that when their products and services achieve high visibility in a particular event they will have an upper hand in their competition in the long run.


So I ask why are companies not aggressive enough to acquire it when joining expo and tradeshows.

Is it because of the investment requirements?

There are many ways no to spend a lot in achieving high visibility in events. A concentrated activity in a particular timeslot is one way and having said this you have to figure other creative ways to maximize events.

For the engagement the events provide is more than the investment that you will place into it. Just try once and you will see what I mean with it.