The annual National Marketing Conference of the Philippine Marketing Association opens today’s with more than 500 delegates, and 30 exhibitors and sponsors joining this prestigious event.


The event which runs from June 24-25,2010 at Sofitel Philippine Plaza has this year’s theme : Marketing as Growth Accelerator: Marketing in Hyper Speed.

The event was opened by Dr. Cecilio Pedro, President of Lamoiyan Corporation. In his speech, he hammered to the delegates the need to speak positive things about the Philippines and the Filipinos. The delegates gave him a resounding applause as a signal that they agreed to what he said.

After his speech, RJ Esteban gave a scientific and incisive presentation about Laying Bare the Customer Mindset – Loyalty or Infidelity. He mentioned that some segments of the market have two conflicting personalities that marketers must know how to manage. He cited Batanes as a figurative example to what he is pointing at, and the OFW market as one of the specific examples.

The next speaker is Thomas Fernandez, a Singaporean who wrote the bestselling books “Secrets to Dominate Your Niche” and “Success Secrets Exposed”. He told about his success story how he dominated the pest control and management industry in Singapore and now the Asian market.

Before Lunch, the last session was about the Certified Practitioner of Marketing (CPM) where Dr. Rohan Somawansa expounds on the benefits of being a CPM.

Other speakers of the first day event are Mr. Ricardo de Vera on “The Different Shades of Green and How the Green Marketing Can Grow Your Market and Sales in Hyperspeed”, Mr. Jos Ortega,CEO of JWT on “Trapping the Elusive Generation Y Market to Expand and Grow” and Mr. Goran Aleks, GM of Sofitel on “Tourism as the Country’s Express Lane Towards Economic and Market Growth”.