I am amazed or furious to some people who just utter BRANDING and do not do the necessary things to protect or enhance the BRAND.

A BRAND is not a logo displayed and promoted and left lifeless in the dark corners of our organization. A BRAND is a breathing specie. Alive and ready to engage anyone, most especially those from which it was created.

Most of all, if we are in the service industry a BRAND is an experience. A CUSTOMER SERVICE that strives to achieve happy and good memories to the heart of the customer.