The International Christmas Festival (ICF) is on-going, it started last December 18 and is to end December 23, 2007, at Megatrade, SM Megamall.

For those looking for one of the best entertainment shows, ICF is the place to visit.

There are cosplays, PILYOZ Dancing Statues, Cultural presentations by Center for Arts and a lot more.

Besides the shows, there are exhibits that features business opportunites and gift ideas you will surely like.

For details, call 640-1280 or email: info_exlink@yahoo.com.

December is the most cluttered month in marketing. Promotions, ads and events can be seen, heard in every corner. Our mind is totally exhausted. Our pockets empty - zilch!

Viewing this positively, for a marketer it is the ultimate challenge. The season of buying provokes the mind of the marketer to search vigourously to the gap or window of opportunity a buyers mind have. The thing is be on top of the mind of the buyer. The questions is how to be remarkble this December so that the buyers buy and flock in numbers in your events.

Tradeshows and events ultimate weapon is one-to-one engagement.

The power of engagement will answer the challenge of convincing the buyers to buy. Since people sell not products or services.

After realizing this, the next big thing is to make the event THE EVENT that the target market wants to visit. This is the bigger puzzle that we need to solve. What are the ingredients that are needed to attract thousands to flock to the venue of your event. Unmindful of the traffic and other discomforts.

There are a lot of factors that will make this happen but my recommendation is look for two EDGES that will drive the visitors crazy not to be in your event.

But once the visitors are in the event or tradeshows, the people manning the booths must be prepared to ENGAGE and provide a wonderful BRAND Experience.

Free Entrance with a chance to win fabulous raffle prizes while being educated, entertained and offered a variety of business ideas you can start with.

All these in the upcoming Balikbayan Business Expo / Mega Christmas Expo, Dec. 14-16, 2007.

To fellow entrepreneurs grab the opportunity to promote in the only business tradeshow event in December!

For inquiries call tel # 643-3887 / 640-1280.

Time flies very very fast!

It's 10 days to go for Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

The event will feature the following educational and entertaining activities: Christmas Ham Making (yummy!) by Ms. Lourdes Rivera, Philippine Meat Guru of the famed Ultima Entrepinoy Forum; Center for Pop Music Concert, Business Opportunity Presentations on Perfume Making, Financial Investment, Apparrel Business, Soap and Dishwashing Business, Pitbull Show and Competition (arrff,arrfff) , Free Jam Youth Band Concert, Pilyoz Dancing Golden Statues (cool!)

Plus giveaways, raffle prizes and a lot more giving and sharing to lucky visitors and exhibitors.

For promotional and selling opportunity call tel # 643-3887 or visit : www.exlinkevents.com.

Balikbayan Business Expo/Mega Christmas Expo the best December tradeshow event for OFW and OFW families seeking to invest wisely their hard earned money is only 22 days away before it hits the Metro Manila.

A lot of activities are lined-up to educate and entertain visitors, especially the OFW families. There are also raffles and giveaways for lucky visitors and buyers.

For interested parties looking for promotion and sponsorship opportunities call tel # 643-3887 or visit: www.exlinkevents.com.

Grab the biggest opportunity of promoting and selling in December in SM Megamall. Join Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

Its a tradeshow that will gather OFW families, SMEs and SM December Buyers in during paydays. Wow! What more can you ask for.

To cash-in in this event contact tel # 643-3887 or visit www.exlinkevents.com.

The recent FIL-NEGOSYO EXPO October 23-26, 2007, at Megatrade, SM Megamall was a success.

The heavy turn-out of exhibitors and visitors accounted for the success of the event. Around 140 exhibitors and 20,000 visitors took the opportunity to maximize the benefits FIL-NEGOSYO offers.

The event is managed by EX-LINK Management and Marketing Services Corporation. For booking inquiries for December Tradeshows contact 643-3887 or visit: www.exlinkevents.com.

Yesterday was a blast! We were presenting to one of our big clients. As we are making a pitch and the values that they can get from one of our upcoming events, the clients did something that stunned us.

She wants and is asking for something different, an out of the box or no box situation or communication campaign ( a booming voice goes with it).

I am melting from my seat while I listen to her. It is like being inside Dantes' Inferno (I mean it). However, the upside of it is that I am enjoying the melting process.

In front of me are signs of changes that is sweeping the promotion and communication industry. Yup, it is a change that the upcoming AD Congress will talk about. It is what the companies are after right now!

It is to allow their brands' personalities to be experienced by the consumers - the best way to penetrate and occupy a space in the consumers mind.

Having said this, it is now an imperative for companies to increase EXPERIENCE MARKETING (EM) in their marketing strategies.

EXPERIENCE Marketing is allowing the consumers to engage, feel and experience the brand. Thus, translating to an increased brand equity and desired bottom line results.

This is where TRADE SHOW and EXHIBITIONS come in - one of the potent EM tool that you can have (To expound on this area is another blog).

Going back to the client that is ranting for something new for her brand. Great to say that we have reached an agreement. We know her need and we are willing to move heaven and earth to satisfy her.

Thank God!

Learn to earn and run your business successfully for FREE !

Young Entrepreneurs Society (YES), Entrepreneurs Society of the Philippines (ESP) and Association of Marketing Educators (AME) joined hands to give FREE SEMINARS at the YOUNG ENTREPRENEURS CONGRESS - FIL-NEGOSYO EXPO, October 23-28, 2007, Megatrade, SM Megamall.

Free seminars will range from the following topics: Leadership, Entrepreneurship, Finance, Technology, Sales and Marketing.

The FREE SEMINARS is in line with FIL-NEGOSYO's objective of promoting Entrepreneurship and SMEs in the country.

For details and promotion opportunities call tel # 643-3887 or email : info_exlink@yahoo.com.

The recent issue of Entrepreneur Magazine Philippines cited Tradeshow as an effective tool in the following Promotion Strategy: Personal Selling, Sales Promotions and Public Relations.

This shows how versatile and effective Tradeshow Marketing.

But other than this information, Tradeshow Marketing is proving to be the emerging tool of choice for : experiential marketing - a term coined for allowing your products and services be experienced by your consumers. This is in line with the " branding" issue that our products and services face.

The increased budgets of the bigger companies in "below-the-line" promotion, which includes tradeshows, is a clear indication of the appreciation of how effective the tool is.

Now that you know this, I strongly suggest that you include tradeshow in your marketing plan and make it as an integral part of your marketing strategy.

For tradeshow promotion opportunities and sponsorship call tel # 643-3887 or email : info_exlink@yahoo.com.

'til next time.

Orly

The National Youth Commission, the leading government arm for developing our youth endorses FIL-NEGOSYO Expo, October 23-28, 2007.

The endorsement signifies the importance of FIL-NEGOSYO as one of the events where the youth's interest on entrepreneurship can grow.

FIL-NEGOSYO EXPO is on its fifth run. The event is organized by Megatrade, SM Megamall and managed by EX-LINK Management and Marketing Servces Corp.

Event media partners are Asenso Pinoy T.V., OFW Ngayon, Business Mirror, Business World, Graphic Magazine, Manila Times, Entreprise Magazine, 88DB.Com, Yehey!, Web Philippine, Energy FM and NU107.

For bookings and promotional opportunities call 643-3887 or email info_exlink@yahoo.com.

September and the office is bustling with activities. A lot of exhibitors are calling the office. The marketing department is like a beehive with a lot of buzz going around. While in the the operation department we are going gaga over all the media partners trying to be part of the event.

Indeed, FILNEGOSYO October is on a roll and full steam ahead. It is ready to give start up entrepreneurs, students and other precious visitors a business tradeshow like no other. Just imagine going to a supermarket shelves full of business opportunities and edutainment ready for the picking!

FIL-NEGOSYO Expo will have Young Enterpreneurs Society, Entrepreneurs Society of the Philppines and Association of Marketing Educators to give FREE Seminars.

It will also give FREE BUSINESS COACHING and MENTORSHIPS courteousy of our training partners.

The event is also endorsed by National Youth Commission.

So to those who wanted to benefit from the promotion opportunity the event offers call tel # 643-3887 or email us at info_exlink@yahoo.com.

The event is organized by SM Megatrade and managed by EX-LINK Management and Markeing Services Corp.

Ric De Vera, Certified International Instructor and Phil. Marketing Association Vice-President joins FIL-NEGOSYO EXPO October as one of the training partners.

He will offer free entrepreneurial seminar and consultancy services during the event to visitors who are interested in pursuing entrepreneurship.

FILNEGOSYO EXPO will be held this coming October 23-28, 2007, Megatrade Hall, SM Megamall.

Why on earth am I talking about Christmas when it's too far away? When the sun is burning outside and the rain, without warning, pours in the afternoon. Drenching unprepared motorists and pedestrians.

Pardon me, but I just can't hide my excitement for our December event: The International Christmas Festival, Dec. 18-23,2007. Right after our Balikbayan Business Expo, Dec. 14-16,2007. Both are taking place in Megatrade, SM Megamall.

Why be excited? I should be because it the first time Filipinos in the Metropolis can see an actual glimpse, through exhibition, of how Christmas is celebrated in some parts of the country and the world.

In our office, many never-before-seen activities are being concocted to make it more meaningful, and simply, REMARKABLE.

Of course, it entails hardwork. But I know that once it is executed it will be worth the sweat and time.

International Christmas Festival is an event that will give additional texture to the long celebration that Filipinos do every Christmas, and promotion of a stronger Family ties - lovely!

If you want to be part, e-mail us at ex_link2001@yahoo.com or exlink2001@gmail.com.

To all Small and Medium enterprise who wanted an exposure to create awareness in the Philippine market but is cost conscious, we invite you to join the following Exlink Tradeshow Events.

They are:

FIL-NEGOSYO EXPO October 23-28, 2007, Megatrade, SM Megamall

Balikbayan Expo with Mega Christmas Expo, Dec. 14-16, 2007, Megatrade, SM Megamall

International Christmas Festival, Dec. 18-23, 2007, Megatrade, SM Megamall

You may call us at tel# 640-1280/643-3887 or email us at exlink2001@gmail.com or ex_link2001@yahoo.com.